With a market of over 200 million users and a growth rate of 10% per month companies are rushing to the WWW. But what is even more impressive is the number of small businesses just like yours that have established web sites right along side these corporate giants.

With the ability to incorporate color graphics, text, audio, and video, the WWW offers companies a unique opportunity to advertise across many different platforms. A web site can be as simple as an on-line brochure or as spectacular as a multimedia catalog, capable of taking orders, performing database searches, and compiling customer feedback.


A web site can be far more than just an advertisement. A well designed site can provide your customers with technical support and customer service; and provide your company with public relations and marketing research. No matter what your business you can benefit from an Internet presence. If you are not yet convinced that the Internet is right for you, scroll down and review all of the reasons why you should be.

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Networking-Distributing Your Message

The saying, "it's not what you know it's who you know", would not be so regularly quoted if it didn't have some merit. Passing out your business card is part of every good meeting or networking conference. Well, what if you could pass out your business card to thousands, maybe millions of potential clients, saying this is what I do and if you ever need my services, this is how you can reach me? Now you can, 24 hours a day, on the WWW.

Distributing Current Information

How important is it for your business to get current information to your customers? Through the Yellow Pages, you can tell customers your hours of service, the type of payment you honor, where you are located, and briefly what you do. However, you cannot tell them today's special, current interest rates, special promotions, or any other information that changes frequently. The WWW allows you this flexibility.

Global Access 24 hours a day 7 Days a week

Business is worldwide but your office hours aren't. Trying to reach overseas without being too early or late can be trying. But Web pages serve the client 24 hours a day, seven days a week. Even if you don't need the international exposure, the shear number of users in your metropolitan area is more than enough to make it worth your while to consider Web marketing.

Real-Time Customer Service

Supplying information to your customers is essential to the survival of your business, but so is servicing them. Wouldn't it be nice to have your customers fill out a credit card application on-line, to prequalify them for a loan, or allow them to search a database of your inventory for their favorite CD, without tying up your staff. Well you can on the WWW

Equal Accessibility; Leveling the Playing Field

The Internet offers small business a powerful marketing tool in leveling the playing field with the corporate giants. Since your web site is your corporate headquarters on the Internet, a well designed and informative site can compete with an established corporation. On the Internet your product or service is as good as your web site.

Multimedia Presentation; Ensuring Your Message is Seen & Heard

What if your product is really great, but people need to see it in action. Would a display add or radio spot sell your product? A picture is worth a thousand words, but you don't have the space for a thousand words. The WWW allows you to add sound, pictures and even short movie files. No brochure can offer that.

Desirable Demographic Market

Here is a list of some basic demographics of WWW users:
  • Median Age is 35
  • Median Income is $60,000
  • 65% hold Bachelor degrees or higher
  • 65% are Males

You may think that the Internet is not for you if your product or service doesn't target this profile. Well, think again. With the number of users in the millions, even the most narrowly defined interest group will be represented in large numbers. Since the Web has several good search engines, your interest group will be able to find you.

Your Competition

You can bet that if your not servicing the needs of the Internet community someone else will be. And worst yet it will probably be your competition. Enough said!!!

If you would like additional information on how your company can benefit from the World Wide Web, please feel to call us at (281) 799-1544 or send us a message by completing our information form.


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